Chris Marshall Advancement Consulting
GPS for Alumni Relations

The CMAC Blog

Our musings on alumni and donor engagement…

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Going from Good to Great in Alumni Engagement
Going from Good to Great in Alumni Engagement

Although we’re routinely hired when a team is going through a total rebuilding phase, advancement vice presidents, more often than not, look to us for help going from good to great.

Alumless with Andrew Gossen, Cornell University
Alumless with Andrew Gossen, Cornell University

Don't miss this must-watch episode of Alumless with special guest Andrew Gossen, Executive Director for Communications, Marketing, and Participation in the Office of Alumni Affairs & Development at Cornell University.

Alumless with Sue Ballard, RPI
Alumless with Sue Ballard, RPI

We discuss the nuances of ensuring our advancement organizations are high-performing and where things are situated in the hunt for hiring and retaining the best fundraisers and engagement pros in the business.

Four Questions with WGU's Michelle Stepp
Four Questions with WGU's Michelle Stepp
Alumless with Nicole Kempton, CMAC
Alumless with Nicole Kempton, CMAC

This week, our special guest on Alumless is our colleague Nicole Kempton. Nicole joined CMAC in November as Vice President and Senior Consultant.

Alumless with Cheryl Harrelson, UC San Diego
Alumless with Cheryl Harrelson, UC San Diego

On this edition of Alumless, our special guest is Cheryl Harrelson, Associate Vice Chancellor for Alumni, Annual Giving, & Pipeline Development. We ask Cheryl about her remarkable tenure at UCSD, leading a unique combined engagement model that includes career services.

Alumless with Sarah Schutt, Wisconsin Alumni Association and Foundation
Alumless with Sarah Schutt, Wisconsin Alumni Association and Foundation

On this episode of Alumless aired on 2/16, we spoke with engagement strategist extraordinaire Sarah Schutt, Chief Alumni Officer at the Wisconsin Alumni Association and Foundation. We asked Sarah about the challenges of merging two independent organizations that become one.

Four Questions with Kelly from William & Mary
Four Questions with Kelly from William & Mary

We reached out to Kelly from William & Mary, and our timing was perfect. With a new title in the new year, Kelly is hiring and was thrilled to share more about the new roles (plural!) on her team.

Alumless with Andrew Gossen, Cornell University

Don't miss this must-watch episode of Alumless with special guest Andrew Gossen, Executive Director for Communications, Marketing, and Participation in the Office of Alumni Affairs & Development at Cornell University. We'll discuss with Andrew how digital advancement strategies have evolved over the last decade and the essential techniques, tools, and tactics for today's high-performing advancement shop. We'll take a deep dive with Andrew on social media, email marketing, and what makes great content. Join us for this discussion and more!

Ryan Catherwood