Chris Marshall Advancement Consulting
GPS for Alumni Relations

Chris Marshall Advancement Consulting

GPS for Alumni Relations

Guidance - Planning - Strategy for Alumni Relations

We are a full-service advancement consulting firm focused on the education sector. We bring extensive experience from our work with over 100 clients in higher education, independent schools, and non-profit organizations - see full client list. We specialize in alumni relations but offer consulting services in all advancement areas - see complete list of services.

To inquire about consulting support for a specific challenge you are facing, please fill out our contact form.

Consulting Focus Areas

  • Strategic Planning

  • Alumni Relations Program Review

  • Volunteer Management

  • Alumni Engagement Metrics

  • Coaching & Training

  • Interim Staffing

  • Building an Integrated Advancement Model

See full descriptions of each of these focus areas.

How can we help?

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Consulting Focus Areas


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Are you focused on the most impactful initiatives to build a highly engaged alumni community?  In real estate it is “location-location-location.” In Alumni Relations it is “focus-focus-focus.”

Our approach to strategic planning is innovative and highly adaptable. 

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We spend all this time and money trying to engage our alumni… so what?  To what end?  What are the outcomes? 

Measuring the impact of an alumni relations program is essential. We will help you create a metrics framework and analyze engagement behaviors and their correlation to giving.

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Is your Alumni Relations program completely separate from the rest of your Advancement program? Is your Alumni Relations team (and Alumni Board) stuck in the old “friendraising” mode?

We have experience working with clients in these exact scenarios and can help you turn a dysfunctional Alumni Relations program into a model that engages all alumni… but also helps your development program identify, cultivate, and steward your most important donors.

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Is my Alumni Relations program any good?  How do I compare to my peers?  Are we using industry best practices?  Are we investing the appropriate amount of resources?  

We will conduct a comprehensive, 24-point review and assessment of your Alumni Relations program.

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New to the field of Alumni Relations?  Need training for your staff on Alumni Relations best practices?

We can custom build a coaching and training curriculum to meet your needs. Coaching sessions with new Alumni Relations leaders will accelerate the learning curve and get them up to speed more quickly.

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Fact #1 - “A good board should have their noses in and their fingers out.” Fact #2 - “You get the board you deserve.”

Our volunteer management consulting is designed to redirect and revive volunteer leaders in support of your mission.

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Trying to hire an Alumni Relations leader and need help filling the gap?

We can help stabilize your program in the interim. We offer short- and long-term staffing coverage for vacant leadership positions in Alumni Relations. Positions include: Vice President, Associate and Assistant Vice President, Executive Director, and Director.

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  • Digital Engagement

  • Social Media

  • Annual Giving

  • Crowdfunding

  • Day of Giving

  • Campaign Planning

  • Feasibility Study

  • Alumni Attitude Study

  • Alumni Data Append Services

  • Key Campus Partnerships