Building a modern campaign in Australia with Margo Powell

In Australia, university philanthropy is still finding its footing, which makes it one of the most interesting places to watch what comes next.

On this episode of Alumless World, Ryan sits down with Margo Powell, Chief Advancement Officer at La Trobe University, to talk about what it really takes to build a campaign in an environment where donor culture isn’t fully formed yet. Margo pulls back the curtain on La Trobe’s campaign, including the deliberate work behind aligning leadership, reshaping internal thinking, and building a culture of philanthropy from the ground up. Along the way, she makes a clear case that alumni are not just donors — they are connectors, advocates, and participants in a much broader exchange of value.

The back half of the episode leans into the harder questions: how to engage alumni who don’t feel connected, how to balance digital and in-person experiences, and what a modern engagement journey actually looks like when it’s built around the individual, not the institution. By the end, you start to see where this is going — toward a model where giving is a byproduct of relevance, not the starting point.

Alumless World is presented by Protopia, AlumnIQ, and Givzey, and Richmond Associates.