Rethinking advancement as an institutional strategy with Scott Rosevear

On this week’s Alumless, Kim and Chris sit down with Scott Rosevear, Senior Vice President for University Strategy and Advancement at Bucknell University, to explore what happens when advancement is positioned as part of the institution’s strategic core, not downstream from it. The conversation centers on a simple but consequential shift: aligning engagement, philanthropy, and institutional priorities before a campaign ever goes public.

Scott offers a candid look at what it means to operate across cabinet, trustees, and volunteer leadership while preparing for a campaign launch, and why engagement goals need to be treated with the same rigor as financial targets. Along the way, the discussion surfaces a bigger idea — that advancement isn’t just responsible for outcomes, it helps define them.

Alumless is presented by Protopia, AlumnIQ, and Givzey, with support from Richmond Associates.