Next level alumni engagement metrics with Caltech
Ryan hosts a panel with three members of the Caltech advancement team — Mario Peraza (AVP, Alumni Relations & executive sponsor), Andrew Chang (Director of Advancement Analytics & the data scientist behind the model), and Mark Longo (Senior Director of Strategic Initiatives & project SME) — on how they built Caltech's next-level alumni engagement scoring model and dashboard, and how the team actually uses it every day.