Engagement during epic growth with Brooks Hull

Most advancement conversations are about doing more with less. This one’s the opposite: what happens when a university is growing this fast? Ryan and Chris talk with Brooks Hull, Vice President for University Advancement at Texas State, about building engagement and fundraising to match a genuine rocket ship — 47,000+ students and climbing, a move into the Pac-12, and R1 status on the horizon. Brooks makes the case that “what got us here won’t get us there,” and gets candid about rebuilding a steady-state shop for the moment: engaging a younger, fast-growing alumni base, using athletics as the front door without letting sports become the whole story, making the research case to alumni who knew the school by a different name, and turning game-day excitement into lasting philanthropy. He closes with hard-won advice — “if you’re just getting started, you’re already behind.” Presenting sponsors for Season 4: Protopia, AlumniQ, Richmond Associates, and Version2.AI by Givzey.