The CMAC Blog
Our musings on alumni and donor engagement…
Rethinking LinkedIn: A Fresh Approach for Alumni Engagement in Building an Experience Brand
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When you think of LinkedIn, what comes to mind? Networking? Job hunt...
The Key to Institutional Respect? Measuring Alumni Engagement
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One of the central questions that’s frequently top of mind for alumni ...
Alumni Professionals Need to be Entrepreneurial at Inflection Points
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Article by Paul Clifford, Vice President and Senior Consultant at CM...
CMAC Sunday Ideas Series: How Innovation and Advancement Work Together
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A Conversation with Dr. Davy Norris
On a recent episode of Alumless, ...

At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.