The CMAC Blog
Our musings on alumni and donor engagement…
Why Alumni Engagement Isn't Just a 'Nice to Have': Making the Case for Investment in Challenging Times
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Over the past year, I’ve had dozens of conversations with advancement ...
The Alumni Engagement Reckoning: Adapt or Be Left Behind
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Alright, I will start this article with an alarmist statement. I’m wor...
Earning a B.A. in B.A. for your Institution: Building Audience and/or Brand Acceleration!
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Written by Patrick Auerbach
Typically, for both University of South...
Involving Alumni in Civil (Campus) Discourse
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This is a post by Shane Dunn (he/him), vice president and senior consu...
At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.
