Chris Marshall Advancement Consulting
GPS for Alumni Relations


We are collaborative.

We have developed relationships with some of the best in the business…

CMAC has established alliances with the following companies that all operate in the Educational Advancement industry. CMAC clients have diverse needs and not all of them can be met by what we offer. All of the companies listed below share our values, bring complementary expertise, have similar high energy and passion for alumni engagement and philanthropy, and take a personal, caring approach to all clients. Contact us or visit the links below for more information about these alliances and how they can benefit your institution.


Software Platform for Engagement, Networking, and Mentoring

Graduway is the world’s leading provider of alumni networking and career mentoring software. Trusted by 750+ educational institutions to engage alumni and provide career guidance to students. The vision of the company is rooted in the belief that the alumni network is at the heart of improving philanthropy, employability, and enrollment. Visit the Graduway website here:


Software Platform for Event Management, Online Giving, and Volunteer Management

The AlumnIQ platform is designed for today's engagement environment: mobile, integrated, personalized, and measured in every imaginable regard. We put the system to work delivering information - not simply data - that you can use to more effectively implement programs and services your constituents want and need to be a part of. Our goal is to make data management easier and more efficient so your staff can maximize their efforts on constituent engagement.. Visit the AlumnIQ website here:

Alumni Attitude Study

Online Survey Tool for Measuring Alumni Attitudes

More than 300 universities and associations have used the Alumni Attitude Study to increase alumni engagement. No other market research program offers this breadth of alumni data, depth of statistical analysis, and actionable findings. This industry tested, cost-effective program offers your institution the tools to improve alumni satisfaction and prioritize your budget by identifying valued programs and providing key talking points targeted communications. Visit the Alumni Attitude Study website here:

Washburn & McGoldrick

Philanthropic Consulting Firm

Washburn & McGoldrick helps colleges, universities and independent schools successfully seek philanthropic support and create lasting relationships. Founded 24 years ago by Sue Washburn and Bill McGoldrick, the firm’s principals and co-owners Bonnie Devlin and Karin George and their consulting team are leaders in education, focusing on strategic planning, philanthropic relationships, campaign planning and execution, marketing and external relations, and issues of institutional leadership, trusteeship and governance. Visit the Washburn & McGoldrick website here:

Elle Design & Communications

Graphic Design and Communications Services Firm

Elle Design & Communications supports those who are working to make the world – or their corner of it – a better place. Our engaging graphic design work and compelling communications services help organizations and businesses reach a wider audience and better achieve their goals. Visit the Elle Design & Communications website here:


Event Strategy and Event Production Company

As students and fans of higher education for more than 20 years, we’ve been both witnesses to trends within our industry and leaders in identifying and shaping best practices in events for colleges and universities.

Educe is a boutique firm focused entirely on the needs of higher education. We have worked on campuses, taught at conferences, served on boards, and been tapped as trusted counsel by leadership. We have honed our ability to read stakeholders and situations. We understand the unique cycles and challenges of the higher education calendar. We can discern the nuances that make all the difference. Visit the Educe website here:


Constituent and Donor Data Services Company

AlumniLab's mission statement is 'Data for Good'. It encapsulates two meanings: data that is always current and valid as well as data that is used to better the world.

Our services empower Universities, Schools, Professional Colleges and Non Profits with the data and insights that they need to build effective programs to engage alumni, donor and constituent communities. We offer the most accurate search capabilities available, guaranteeing up to 98% accuracy on all records and a no find, no pay policy, to ensure a clear ROI on any order. Visit the AlumniLab website here: