Chris Marshall Advancement Consulting
GPS for Alumni Relations


We are effective.

What clients are saying about working with CMAC…

Chris Marshall simply is the best. He is an experienced, eloquent listener who knows how to help institutions engage their constituents better. His approach leaves those involved better informed and more inspired to lead. Ultimately, his reports and recommendations provide a measurable and purposeful path forward.”

JT Forbes, Chief Executive Officer, Indiana University Alumni Association

Chris provided a level of service that was above and beyond. His ability to quickly learn the people and the institution was a tremendous help in developing solutions and guiding next steps. His expertise and talent at helping to develop the vision and then working on the tools and plans that bring that vision to life are second to none.”

Sterly Wilder, Associate Vice President for Alumni Affairs, Duke University

Chris Marshall’s work with UCLA was transformation. He provided a research based and constituent informed report that served as a strategic plan for three years. Game changer!

Julie Sina, Associate Vice Chancellor for Alumni Affairs, University of California - Los Angeles (UCLA)

Chris’s expertise allowed our team to resolve several strategy questions we’d been grappling with for weeks. In a couple of days Chris helped us move from a vague idea of what we might want to do, to a clear road map that showed not only what to do, but also how to prioritize each step and how to gauge the expected outcomes. The result is a clear path forward and a greater shared understanding within our team of what we can accomplish, and the resources required to get there.

Andy Shaindlin, Vice President for Alumni Relations, Brown University

Chris Marshall knows the alumni engagement business better than anyone else in the industry. He brings a wealth of applicable experience to bear when working with colleges and universities. He has provided consulting and guidance to scores of alumni operations, nationwide, large and small, including for my institution. The counsel Chris provided to me and my team has been invaluable as we continue to grow and enhance our program.”

Matt Winston, Senior Associate Vice President for Alumni Relations, Virginia Tech

Over the course of our work together, Chris became a trusted partner. He provided TCU with a thorough, detailed, and data driven assessment of our alumni relations program. The recommendations we received serve as our roadmap for refining our strategy and increasing alumni engagement.”

Don Whelan, Vice Chancellor for University Advancement, Texas Christian University

A thought leader in the field, Chris was instrumental in guiding our alumni board through the creation of their strategic plan. He is a true resource to any institution.”

Mary Neuenschwander, Director of Alumni Relations, Kutztown University

I have worked with Chris Marshall for many years. He helped us make critical decisions to operate differently and focus on alumni engagement. He is on top of the latest trends in an evolving academic environment, uses data informed recommendations and is grounded by his many years of experience in alumni relations. Chris most recently advised us how to blend alumni relations and career services into a state of art model. He has always garnered respect from our boards and leadership through these transitions.”

Sharon Beales, Vice President for Institutional Advancement, Northampton Community College

The American School of Milan was doing grass roots fundraising for years. We needed to change the culture to one where everyone in the ASM community approached this with an Advancement mindset.

We brought Chris in to speak candidly with our key stakeholders, assess what we were doing, make recommendations, and then develop a roadmap for where we needed to go to build a modern Advancement program.

His work has left a lasting impression on ASM and, more importantly, has helped us establish a culture that will benefit us for years to come.

Maureen Madden, Director, American School of Milan